We went to an abandoned bank in Greenfield, MA; now there is an oxymoron for an on location shoot. Heisler had previously shown a home-video of making the SI cover shot featuring Sportsman of the Year Derek Jeter. He shoots real people, has a lot of support and uses a combination of great technical skill and creative genius. He can also teach.
Our assignment included using a Pro Photo 10 lighting kit in a different way, illuminating the background with the strobe and ambient light from a window facing the street for the foreground to produce a cover shot and an inside piece. Greg and DT did a test shoot, adding some fake smoke. Then, it was up to us to create a narrative and shoot.