To celebrate his 50th birthday, his wife Zeesey gave Rabbi Raskin a party. There were speeches, a dvar, videos of the Rebbe and good will. In his Dvar, he noted that while individual birthdays don’t get recognition in orthodox judaism, it is an occasion the Rebbe thought should be observed. It is but another opportunity to reaffirm why G-d put us on earth and to share that blessing with others. No gifts. No dancing. Just a blessing from the birthday Reb to go into the community and do good deeds.